Blue Front was a home-appliance retailer in Glendale, California that serviced the entire Los Angeles metro area before World War III. Blue Front was owned by Glendale resident Herschel Weissman.[1]
After the Soviet Union successfully destroyed downtown L.A. with two atomic bombs on March 2, 1951, Blue Front (which was far enough away to survive) fell into desperate financial straits.[2]
By mid-1951, the situation in the L.A. metro area had achieved something like stability, and Blue Front started selling appliances again.[3] After the war ended in 1952, business for the company improved appreciably. Istvan Szolovits, a former POW from Hungary, began working for Blue Front after he was released by the U.S. government.[4]
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